Hey I'm Venus, a designer and creative with three years of campaign experience across agency and in-house settings in Hong Kong. I'm currently based in London and pursuing an MSc in Marketing at the University of Bath. My background spans social content, integrated campaigns, brand communications and packaging, with clients ranging from global FMCG brands to independent local businesses.

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My interest in strategy started earlier than most people would expect — back at university, trying to figure out how my own illustration and animation work could actually land with an audience rather than just express something I felt. That gap between what you make and whether it reaches someone is what pulled me toward communication. Since then I've been exploring that question across different mediums — social content, campaigns, packaging — and the thing that consistently fascinates me is how a creative idea can do two things at once: say something true and say it in a way that only that brand could.

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Of course I'm saving a little fun to myself with my illustration character Mandong that has nothing to do with a brief, which probably makes me better at briefs haha!