Prenetics

Ongoing paid and organic social campaign work across APAC markets, from brief to performance review

Service:

Brand Assets · Motion Graphics

CircleDNA, In-house

CircleDNA is a consumer-facing DNA testing brand operating across Hong Kong and APAC. The brief was to produce a sustained stream of digital campaign assets covering flash sales, lead generation, seasonal promotions and brand awareness in both English and Chinese, across feed, stories and paid placements.

The approach

Worked in a live loop between making and measuring, I produced static and motion creative across paid and organic channels, then sitting in performance reviews to see what the data was telling us.

Ran A/B tests on copy, colour, layout and CTAs to decide what went to full rollout. Adapted everything across APAC markets and platforms, in both English and Chinese, keeping the brand consistent while making sure each placement was doing its job for that specific audience.

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A/B TEST for 11.11 SALE CAMPAIGN

Which approach drives action: brand feeling or discount urgency?

Performance data from this test shaped how we balanced brand tone against promotional urgency in subsequent campaigns
Warmer creative for retargeting, bolder offer-led creative for cold acquisition

A: Offer-led Approach

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